Welcome to the new LIFE.
People need to explore, embrace, and empathize with the world.
OUR NEW MISSION
Through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to expand their horizons so that they may live purposeful and fulfilling lives.
OUR KEYWORDS
Brand keywords consist of three descriptive words. These three words fully reflect the brand attributes of the new LIFE and express the development potential and direction of the LIFE brand.
INCLUSIVE
LIFE believes in the power of inclusivity to create vibrant and enriching communities where every individual feels valued, respected, and empowered. Inclusivity goes beyond mere acceptance; it embodies our commitment to embracing diversity in all its forms, from race and ethnicity to gender identity, sexual orientation, ability, age, and beyond.
EMPATHY
We believe that empathy is the cornerstone of meaningful storytelling. It's what allows us to capture the essence of the human experience, to shine a light on the diverse range of emotions, challenges, and triumphs that shape our lives. Through our stories, photographs, and features, we strive to foster empathy by inviting readers to walk in the shoes of others, to understand their perspectives, and to connect with their humanity.
IMMERSIVE
We are dedicated to providing immersive experiences that captivate and inspire our customers. Through our vivid narratives, striking visuals, and innovative multimedia features, we invite customers to embark on a journey of exploration and discovery, to delve into the heart of the stories we tell, and to immerse themselves in the rich tapestry of human experience.
OUR NEW VISIONS
LIFE believes in the power of inclusivity to create vibrant and enriching communities where every individual feels valued, respected, and The new LIFE is no longer just a photojournalism magazine that records history, but a window that records the innovation and connections of people in multicultural world. LIFE can face today’s multicultural or hobby groups by creating editions with different themes. Such as photography enthusiasts, history enthusiasts or emerging cultural groups.
Besides, LIFE could explore opportunities for brand extensions. Such as involving the development of branded merchandise, digital content offerings, and multimedia experiences that complement the core values and aesthetics of the LIFE.
Last but not the least, LIFE can be corporate with community group that to hold some events, workshops and so on to engaging with more audiences. Inclusivity goes beyond mere acceptance; it embodies our commitment to embracing diversity in all its forms, from race and ethnicity to gender identity, sexual orientation, ability, age, and beyond.
